European alternative to
Tag Management Systems
A tag management system is software that helps add and manage tags on a website, such as analytics tracking codes, advertising pixels, and event-specific scripts.
6 Alternatives Found
Stape
Estonia
Estonian tag management service that hosts fully managed server-side Google Tag Manager (sGTM) containers. Containers can be hosted in Europe and can strip personally identifiable information (PII) before forwarding data to third-party services like Google Analytics or Facebook Pixel.
Key Features
JENTIS
Austria
Austrian server-side tag management system with over 100 connectable tools (Google Analytics, Meta, LinkedIn, etc.). Enables first-party data collection and full data sovereignty — the customer decides which data is forwarded to third-party services.
Key Features
Piwik PRO Tag Manager
Poland
Tag manager included in the Piwik PRO analytics suite from Poland. Integrated with Piwik PRO analytics and consent manager. Allows tags, triggers, and variables in a single EU-hosted platform.
Key Features
Tag management system from French company Commanders Act. Supports client-side and server-side tag management with a consent-integrated workflow.
Key Features
Matomo Tag Manager
Open Source
Open-source tag manager built into Matomo analytics. Allows managing third-party tags and triggers directly from the Matomo dashboard on a self-hosted or EU-managed Matomo instance.
Key Features
Friendly Analytics Tag Manager
Switzerland
Tag manager included in Friendly Analytics, a Swiss Matomo-based analytics service. Offered as an integrated module with cookie-free tracking and Google Analytics import functionality.
Key Features
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